Once upon a time...
- Isea
- Jan 3
- 1 min read
Updated: Apr 14
We met in 2022 through work, just one of those calls that was supposed to be “quick and professional.” Isa was in Tuscany, Lea in Munich, and somehow, through the screen, something just clicked.
What started as a simple call turned into hours of talking, laughing, and realizing we shared the same energy, the same love for aesthetics, fashion, and creating something of our own. After one or two months of working together, it was pretty clear: this wasn’t just a work thing anymore. We looked at each other and thought: okay, let’s build something. And just like that, ISEA was born.
From then on, every free minute went into it. We spent days (and nights) ordering prototypes, planning shoots, changing our minds, starting over, and figuring things out as we went. There were a lot of spontaneous ideas, a lot of chaos… and yes, a lot of Aperol.
What started small with a few hair clips slowly grew into something bigger... into apparel, silk scarves, and a brand that feels like us. ISEA evolved the same way we did: organically, intuitively, and always driven by passion.
We’re not the most structured, and things don’t always go perfectly (far from it), but we believe that’s part of the magic. We’re guided by gut feeling, big dreams, and the kind of energy that makes you just go for it.
